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Cognition · Conversion · Compliance

Where users hesitate,
revenue disappears.

Arxis diagnoses the friction points in any digital journey — and ships the artefacts to fix them. More conversion. Less regulatory risk. Measurable results.

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TP-CON TP-HUM TP-EXP
01 / COGNITION
Cognition
Why users behave the way they do — the bias under every hesitation.
02 / CONVERSION
Conversion
The financial cost of each friction point, per funnel, per month.
03 / COMPLIANCE
Compliance
LGPD · GDPR · AI Act — mapped to the exact flow that triggers them.
The invisible problem

Every hesitation has a name. Every abandonment has a cost.

§ 01PROBLEM
SCOPETRUST POINTS
FRAMEWORK3C

A Trust Point is any moment in a digital journey where the user decides whether to trust you — a signup form, a consent screen, a chatbot, a checkout, a script from your sales team. Each one either builds trust or destroys it. And each one carries a cognitive, financial, and regulatory cost most teams never see.

68%
of digital abandonment is caused by cognitive friction — not product quality.
Baymard · Forrester composite
3×
higher LTV for customers who complete onboarding vs. those who abandon it.
Internal Arxis cohort · 2025
€1.2B
in GDPR fines directly tied to consent UX and automated decision flows.
EDPB public register
Live diagnostic

Watch a journey scan itself.

§ 02DEMO
SAMPLEFINTECH / ONBOARDING
DEPTH5 STEPS

A sample onboarding flow — five steps, three flagged Trust Points. Run the scan to see what Arxis catches, where revenue is leaking, and which regulation is exposed.

arxis · journey analyser / sample-flow-01
Idle
Welcome screen · dark-pattern opt-in Pre-ticked box, 187-word terms
Phone verification Standard SMS flow
AI chatbot triage Not disclosed as automated
Plan selection Anchor pricing with hidden fees
Checkout confirmation Clean
Monthly revenue leak
$ —/mo
Estimated drop-off across the 3 flagged Trust Points at 12,000 monthly sessions.
Regulatory exposure
LGPD Art. 20 · GDPR Art. 22 · AI Act Art. 50 triggered by TP-HUM and TP-CON.
3C scores
COGNITION
—
CONVERSION
—
COMPLIANCE
—
$ arxis scan --flow sample-01 --depth full
Who it's for

The same problem in every sector. A different cost in each.

§ 03SECTORS
COUNT06 VERTICALS
LIBRARYTAILORED PER SECTOR
01 / 06FIN
Fintechs & Banks
Credit approvals, chatbot identification, personalisation consent, automated pricing.
TP-EXPTP-HUMTP-CON
02 / 06HLTH
Health & Clinics
Patient triage, appointment funnels, consent forms, mental health assistants.
TP-ONTP-PERTP-EXP
03 / 06RE
Real Estate
Lead capture forms, contact-to-visit funnels, follow-up scripts, digital contracts.
TP-ONTP-CONVTP-RET
04 / 06SAAS
SaaS & Tech
Onboarding, feature adoption, AI recommendations, personalisation.
TP-ONTP-PERTP-HUM
05 / 06LAW
Law Firms
Client intake, fee communication, contract signing, automated case updates.
TP-ONTP-CONVTP-CON
06 / 06ECOM
E-commerce
Checkout flows, dynamic pricing, recommendation algorithms, returns.
TP-CONVTP-EXPTP-PER
The platform

Ten AI-powered tools your team uses every day.

§ 04PLATFORM
TOOLS10 MODULES
CADENCEDAILY · WEEKLY · MONTHLY

Not a report you read once. A platform your team opens every time they launch a new flow, write a new script, or need to check whether a communication is cognitively clear and legally sound.

All ten tools in depthAs dez ferramentas em detalheLas diez herramientas en detalle→
How it works

Guided implementation in four weeks. Internal deployment ready for your team.

§ 05IMPLEMENTATION
SETUP4 WEEKS
AUTONOMYFROM M2
01Week 01 · Diagnosis

Full 3C diagnosis

You fill the intake. The AI runs the full diagnosis automatically. Maria reviews and contextualises. You receive the report with scores, financial impact, and priorities within 48h.

02Week 02 · Artefacts

Artefact generation

Using tools 01–04, the AI generates every implementation artefact for your specific case: scripts, copy, consent texts, onboarding flows. Maria validates the critical ones.

03Weeks 03–04 · Deploy

Guided implementation

Your team implements with async support. One review call with Maria. The 3C dashboard is calibrated with your real data. You see the first measurable results.

04Month 02+ · Autonomy

Self-service

Your team uses the 10 tools autonomously. Automatic regulatory alerts. The dashboard tracks evolution. Maria only for complex cases or Enterprise.

You walk away with

D.01
3C diagnosis with risk scores per flow
D.02
Every implementation artefact generated and ready to use
D.03
Financial cost of each friction point, in $ / month
D.04
Regulatory risk map with exact legal references
D.05
Access to 10 AI tools from day one
D.06
Automatic monthly regulatory alerts for your sector
D.07
3C score dashboard tracking your evolution
Pricing

Set up once. Use every day.

§ 06PRICING
CURRENCYR$ BRL
BILLINGMONTHLY · SETUP ONCE
Starter
R$ 2.500/month
+ R$ 5,000 setup · one-time
  • Setup3C diagnosis of up to 5 flows + artefacts + 1 review call with Arxis Team
  • ToolsTools 01–08 · 5 analyses / month
  • SupportAsync (48h)
  • RegulatoryMonthly automatic alerts
  • ForSMEs, small clinics, real estate agencies, early-stage SaaS
Most chosen
Professional
R$ 5.000/month
+ R$ 12,000 setup · one-time
  • SetupFull 3C diagnosis + implementation playbook + 2 calls with Arxis team in the first 4 weeks
  • ToolsAll 10 · unlimited analyses
  • Support1 monthly call with Arxis team + async 24h
  • RegulatoryReal-time alerts + ready-made artefacts
  • LibraryFull sector access
  • ForScale-ups, clinic networks, mid-size real estate, B2B SaaS
Enterprise
R$ 10k+/month
+ R$ 25–40k · dedicated implementation
  • Impl.4–8 week project leaded by Arxis team. Full implementation.
  • ToolsAll 10 tools + unlimited analyses
  • SupportWeekly call with Arxis Team
  • RegulatoryDedicated monitoring + quarterly report
  • ForFintechs, healthtechs, SaaS with 100k+ users, European expansion
Why this intersection

Nobody else has all three lenses at once.

§ 07FOUNDER
BASEDFLORIANÓPOLIS
LANGUAGESEN · PT · ES · FR
Maria Godoy
Founder · Arxis
FIP CIPP/C CIPM CDPO ISO 27701

Privacy consultancies see only regulatory risk. Growth consultancies see only conversion. Neither sees what the user's brain is actually doing at the moment of friction.

Three lenses. One platform. Measurable results.

Maria Godoy holds a specialisation in neuroscience (PUCRS), an LL.M in Technology Law (Université de Montréal), and over a decade leading privacy and data-protection projects across North America, Latin America, and Europe.tem especialização em neurociência (PUCRS), LL.M em Direito da Tecnologia (Université de Montréal) e mais de uma década liderando projetos de privacidade e proteção de dados na América do Norte, América Latina e Europa.tiene especialización en neurociencia (PUCRS), LL.M en Derecho de la Tecnología (Université de Montréal) y más de una década liderando proyectos de privacidad y protección de datos en América del Norte, Latinoamérica y Europa.

The Arxis 3C framework was built from that intersection. Cognition. Conversion. Compliance.

Read the full storyLeia a história completaLee la historia completa→

Find out where your revenue is disappearing.

Describe your product, clinic, agency, or process. We identify your two or three high-risk Trust Points and show you what they're costing — no commitment.

Or write directly: hello@arxisdigital.com
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